Local Railroad Gets a Fresh New Look

The Metaline Falls Railroad (MFR) continues it's celebration of 20 years of operation today with the unveiling of a brand-new logo. This is the first time the logo has been changed since the railroad's inception.

"Our previous logo was the result of a contest amongst students of the Pend Oreille County School District." says Matt Forcum, Chairman of the MFR. "Though we all appreciated that logo, we never really made much use of it.  As we approached our 20th anniversary, we saw an opportunity to re-invigorate our brand."

Those with an eye for detail might recognize similarites between this new logo and that of another popular railroad. "The BNSF (Burlington Northern Santa Fe Railway) have been good business partners of ours for many years now." Forcum explains. "We worked closely with them to design a logo that calls attention to this relationship while highlighting the important contribution the MFR makes to the success of the larger network of railroads operating in the Pacific Northwest."

The new logo is decidedly fresh and modern, but it also evokes a sense of the past in it's meandering blue line. As Chairman Forcum puts it, "The curvy blue line is a representation of the Pend Oreille River which has played an incredibly important role in the history and development of not only our little railroad, but also the many industries and people the railroad serves along the river valley."

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I had a heck of a good time designing this logo. I was inspired to do so by other freelance railroads with fantastic logos such as the Washington Northern, Utah Belt and the Virginia Midland. Hope you all like it! I can't wait to find ways of using it on my layout!